How Influencers Can Help Grow Your Food Business
Whether you just launched a new product, opened up a new restaurant, or you’re simply trying to get your name out, influencer marketing is the way to grow your business. But what if you’re unsure how to get the perfect photo to post or when exactly to post it? That’s where influencers come in! They’re pros at all things Instagram (and oftentimes TikTok too!), and will be the key to your success in attracting a more extensive audience.
Understand Your Target Audience
To start, it’s important to understand your target audience and what they’re interested in seeing. Typically, Instagram foodies go wild for close-up, “in-your-face” photos that show the realness and drool-worthy features of the meal or product. Once your account focuses on a specific niche and your followers begin to trickle in, your posts’ reach will increase as your photos are exposed to a wider demographic.
Accompany Your Photos with Engaging Captions
But you can’t just stop at photography. You need an enticing caption to go along with it. Influencers have plenty of experience coming up with creative captions that specifically align with their unique tone of voice. And, let’s not forget the importance of using hashtags, which can spread your post to more people, potentially resulting in higher engagement.
Post at Peak Times
Next, you need to know when the right time to post is. Influencers are familiar with the specific time that their target audience is most likely active on Instagram and scrolling through their feed. Apps like Iconosquare and Union Metrics make it easy for influencers to track how their posts perform, as well as the time of day that their target audience is most engaged. With these insights, influencers can post during peak times to reach the greatest engagement and highest number of views.
Professionalize Your Photography
Finally, influencers know how to get that exquisite shot that grabs a user’s attention and forces him/her to stop scrolling for a moment. Influencers are typically talented photographers, dedicating an excessive amount of time to getting the ideal set-up, angle, and lighting. They are used to standing on top of chairs and hovering over their food for the best bird’s eye view. They love lifting their forks full of creamy mac n’ cheese to get the tempting “cheese-pull” action shot. Through trial and error, influencers have learned the best ways to take distinct photos that both show off the product in an appealing manner, while simultaneously engaging their followers.
Want to grow your food business using Instagram? Influencers are the way to do it. They have the skills, expertise, and knowledge, along with the followers and analytics to help you do so. Reach out to us to get started on your influencer marketing campaigns!