As we begin spring in 2018 – it’s natural to want to share more floral and outdoor images, especially in what you’re cooking and enjoying! This year Panton’s color of the year is Color 18-3838 (which to many others reads as, Ultra Violet). And like everything else on social media, the color of the year is always trending.

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One of the keys to success when building your own social brand is to create consistency within your posts. An easy way to do this is pick 1-2 filters to use on your photos so when people view your profile, the colors of your profile look like they are all part of telling your story. Another way is to maintain consistency with your hashtags – it’s always encouraged to include as many hashtags as you feel comfortable with in order to gain followers and likes, but it’s recommended to use a few go-to’s so followers can, again, follow along with the story you’re telling.

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